LOEWE
St Jordi
2024
To celebrate Sant Jordi — a traditional Catalan holiday that honors books and roses as symbols of love and culture — CASA LOEWE Barcelona hosted an in-store activation.
Clients received a poetry book by the winner of the LOEWE Foundation Poetry Prize, accompanied by a rose featuring a 3D-printed LOEWE anagram and a leather ribbon.
For VICs, we extended the experience beyond the store by delivering hand-tied bouquets directly to their homes.
In collaboration with Cordero Atelier
Photos: Adrià Cañameras
Anaël Flores
Multidisciplinary creative with experience in luxury fashion marketing, art direction and production. Strong visual sensibility backed by a foundation in graphic design. Spent three years at LOEWE developing creative concepts and producing retail activations across EMEA. Experience now extends to luxury destination weddings, overseeing production from planning through on-site execution.
Multidisciplinary creative with experience in luxury fashion marketing, art direction and production. Strong visual sensibility backed by a foundation in graphic design. Spent three years at LOEWE developing creative concepts and producing retail activations across EMEA. Experience now extends to luxury destination weddings, overseeing production from planning through on-site execution.