Multidisciplinary creative with experience in luxury fashion marketing, art direction and production. Strong visual sensibility backed by a foundation in graphic design. Spent three years at LOEWE developing creative concepts and producing events and activations for the retail marketing team across EMEA. Most recently founded a specialty coffee shop, overseeing branding, communication, and day to day operations.
LOEWE
St Jordi
2024

To celebrate Sant Jordi — a traditional Catalan holiday that honors books and roses as symbols of love and culture — CASA LOEWE Barcelona hosted an in-store activation. Clients received a poetry book by the winner of the LOEWE Foundation Poetry Prize, accompanied by a rose featuring a 3D-printed LOEWE anagram and a leather ribbon.

For VICs, we extended the experience beyond the store by delivering hand-tied bouquets directly to their homes.
 
Multidisciplinary creative with experience in luxury fashion marketing, art direction and production. Strong visual sensibility backed by a foundation in graphic design. Spent three years at LOEWE developing creative concepts and producing events and activations for the retail marketing team across EMEA. Most recently founded a specialty coffee shop, overseeing branding, communication, and day to day operations.