Multidisciplinary creative with experience in luxury fashion marketing, art direction and production. Strong visual sensibility backed by a foundation in graphic design. Spent three years at LOEWE developing creative concepts and producing events and activations for the retail marketing team across EMEA. Most recently founded a specialty coffee shop, overseeing branding, communication, and day to day operations.
LOEWE
Fall Winter
2024 

In-store activation across Paris, London, Madrid, Barcelona, and Lisbon showcasing the beading embroidery technique featured in LOEWE’s FW24 women’s show. An artisan demonstrated the intricate process live in store, using fabric sourced from LOEWE’s producer in India.

Alongside, a floral station offered guests handcrafted vegetable bouquets — a playful nod to the collection's inspiration.
Multidisciplinary creative with experience in luxury fashion marketing, art direction and production. Strong visual sensibility backed by a foundation in graphic design. Spent three years at LOEWE developing creative concepts and producing events and activations for the retail marketing team across EMEA. Most recently founded a specialty coffee shop, overseeing branding, communication, and day to day operations.