LOEWE
Flamenco Purse
2024
A travelling in-store concept that brought LOEWE’s craftsmanship closer to clients through a temporary atelier space. Hosted across Munich, London, Paris, Madrid, Barcelona, Lisbon, and Dubai, the activation invited walk-ins and clients to discover not only how the bag is made but also the values at the heart of the brand: craft and artisanal tradition.
At each location, a Loewe artisan specializing in the featured bag demonstrated its creation step by step, sharing insights into the techniques and materials involved. This immersive experience allowed clients to engage directly with the making process and to appreciate the skill, time, and artistry behind Loewe’s craftsmanship.
In collaboration with Cuatro Cuartos
Photos: Knu Kim
Anaël Flores
Multidisciplinary creative with experience in luxury fashion marketing, art direction and production. Strong visual sensibility backed by a foundation in graphic design. Spent three years at LOEWE developing creative concepts and producing events and activations for the retail marketing team across EMEA. Most recently founded a specialty coffee shop, overseeing branding, communication, and day to day operations.
Multidisciplinary creative with experience in luxury fashion marketing, art direction and production. Strong visual sensibility backed by a foundation in graphic design. Spent three years at LOEWE developing creative concepts and producing events and activations for the retail marketing team across EMEA. Most recently founded a specialty coffee shop, overseeing branding, communication, and day to day operations.