Multidisciplinary creative with experience in luxury fashion marketing, art direction and production. Strong visual sensibility backed by a foundation in graphic design. Spent three years at LOEWE developing creative concepts and producing events and activations for the retail marketing team across EMEA. Most recently founded a specialty coffee shop, overseeing branding, communication, and day to day operations.
LOEWE
Ramadan
2024

As a Spanish brand, the project aimed to share and reference elements of Spanish culture while reflecting LOEWE’s values of craft, tradition, and artistry. Designed as a meaningful gift for VIP clients during Ramadan, the concept brought together thoughtful design and cultural symbolism — something to be shared and appreciated in the home.

Developed in collaboration with Worn Studio, the project involved four Spanish artisans, each working with a different material. The gift featured a glazed ceramic piece topped with a leather knot referencing the LOEWE Flamenco bag. Inside, a handmade linen pouch held Violetas — traditional Spanish candies from Madrid. All elements were carefully presented in a hand-carved wooden box, blending refinement with heritage and showcasing the richness of Spanish craft.
 
Multidisciplinary creative with experience in luxury fashion marketing, art direction and production. Strong visual sensibility backed by a foundation in graphic design. Spent three years at LOEWE developing creative concepts and producing events and activations for the retail marketing team across EMEA. Most recently founded a specialty coffee shop, overseeing branding, communication, and day to day operations.