LOEWE
Ramadan
2024
As a Spanish brand, the project aimed to share and reference elements of Spanish culture while reflecting LOEWE’s values of craft, tradition, and artistry. Designed as a meaningful gift for clients during Ramadan, the concept brought together thoughtful design and cultural symbolism — something to be shared and appreciated in the home.
Developed in collaboration with Worn Studio, the project involved four Spanish artisans, each working with a different material. The gift featured a glazed ceramic piece topped with a leather knot referencing the LOEWE Flamenco bag. Inside, a handmade linen pouch held Violetas — traditional Spanish candies from Madrid. All elements were carefully presented in a hand-carved wooden box, blending refinement with heritage and showcasing the richness of Spanish craft.
Design & Craft: Worn Studio
Anaël Flores
Multidisciplinary creative with experience in luxury fashion marketing, art direction and production. Strong visual sensibility backed by a foundation in graphic design. Spent three years at LOEWE developing creative concepts and producing events and activations for the retail marketing team across EMEA. Most recently founded a specialty coffee shop, overseeing branding, communication, and day to day operations.
Multidisciplinary creative with experience in luxury fashion marketing, art direction and production. Strong visual sensibility backed by a foundation in graphic design. Spent three years at LOEWE developing creative concepts and producing events and activations for the retail marketing team across EMEA. Most recently founded a specialty coffee shop, overseeing branding, communication, and day to day operations.